Webinar – Media Training Masterclass: Sharpen Your Message, Amplify Your Voice

Led by communications expert Lauren Lawson-Zilai of Zeal Communications, the Media Training Masterclass: Sharpen Your Message, Amplify Your Voice will give you the practical tools to communicate with clarity, confidence, and impact across any media format.

You’ll learn how to navigate the media landscape, prepare for interviews like a pro, and understand what reporters are really looking for so you can show up as a credible, compelling source every time.

The session covers essential techniques including bridging, blocking, flagging, and pivoting — powerful skills for staying on message even when the questions get tough. Whether you’re speaking to the press, addressing stakeholders, or building your public presence, this training will help you turn every media moment into an opportunity to advance the Head Start mission.

Don’t miss this interactive webinar that will transform the way you communicate.

Lauren Lawson-Zilai is an award-winning strategic communications executive with more than two decades of experience leading mission-driven storytelling, national campaigns, and brand strategy across the nonprofit and social impact sectors. She is the Founder and Principal of Zeal Communications, a consultancy that helps organizations amplify their impact through purposeful, results-oriented communications.

Previously, she held senior leadership roles at the National Head Start Association and Goodwill Industries International, serving as a national spokesperson and leading media relations, crisis communications, and integrated campaigns featured in CNN, The New York Times, NBC News, and The TODAY Show. Lawson-Zilai has been recognized by Ragan Communications, PR News, and the Public Relations Society of America and serves on advisory boards including iHeartRadio, Girl Scouts of the Nation’s Capital, the National Digital Roundtable, and Ragan Communications.